Responsibilities of an Ideal Conversion Strategist are:
Communicate with clients to develop a clear understanding of their business objectives and reach
Recommend enhancements to client’s websites to increase the conversion rate
Design and construct campaigns that show a measurable increase in conversions after changes are implemented
Use strategic, analytic and creative skills to discover useful insights from web analytics tools and other related sources
Be able to submit regular progress reports and analysis to clients that are self-sufficient in showcasing the growth curve of the campaigns.
Aid clients in understanding the essentials of the strategies being implemented and how they can identify success, failure, developments in the future.
Improve the leads generation of a client’s website
Analyze and manage potential test plans for checking the integrity of the campaigns
Assess webpages and commend various tests that will escalate the conversion rate of the client’s websites to meet their business goals
Should be able to act as catalysts during the course of a campaign
Skills of an Ideal Conversion Strategist are:
Pay attention to intricate areas that can be easily overlooked
Experience in web designing and copywriting
Comfortable to work in a pressure situation and rapidly evolving industry environment
Should be passionate and motivated about their field
3+ years of website optimization, clear with analytical metrics and related statistical data driving elements
Experience in various Analytical tools like, Coremetrics, Google Analytics, and MS Excel, etc.
Excellent verbal and written communication skills
Should be able to write concise and detailed summaries and reports
Ability to indulge clients in progressive conversation and retain old clients
Awareness of developing IT trend
The candidate should hold a bare minimum of BS/BA in statistics, marketing, economics, mathematics, English, psychology or journalism. Other potentially viable degrees can also be taken into consideration.